Coconut M&M’s Are So Last Summer… Or Are They?

I’ve always been slightly behind the times. I’m typically the last person to hear a new song, for instance, and I’m almost always 1-5 years behind the crowd in terms of having the latest electronic gadgets. Hell, I just got an iPod 6 months ago. (Yes, just your basic, I-should-have-gotten-this-five-years-ago iPod. Pathetic.) Anyway, it’s just the way I am, and I’ve accepted it.

But when I recently stumbled across a package of Coconut M&M’s while rushing into a deli on my way to an appointment, there was a moment where I thought “Lauren, you may have just discovered brand-new — and before anyone else!”

I was wrong.

Coconut M&M’s came out last summer, but in my own defense, the packaging says “Limited Edition.”

A few of the M&Ms have little beach umbrellas instead of "m"s. Cute!

Something about that seems a little unfair to me. If you’re going to make something Limited Edition, limit it. Bring it to the masses and then leave us wanting more, like you always do. By keeping it on shelves well into winter, you’re messing with our heads (and tummies)!

But I digress.

Coconut M&M’s are bigger than original M&M’s, but slightly smaller than Peanut M&M’s. The only colors in the bag are green, white and brown. The bag itself is white and shows the green M&M casually sunning herself while the yellow M&M in the background falls out of a palm tree. (The poor guy is always getting the short end of the stick! He should team up with the Trix Rabbit.)

Some guys have all the luck. Mr. Yellow isn't one of them.

The taste of the M&Ms themselves is interesting… The M&Ms are coconut-flavored (they don’t contain actual coconut), and the flavor is surprisingly strong and “beachy.” I actually had to double-check the ingredients to make sure Banana Boat Tanning Oil didn’t appear anywhere.

While I was slightly disappointed with the lack of actual coconut in the product, my fellow snack blogger J. Marcus brought up a good point: you won’t be left picking shreds of coconut out of your teeth later.

Unlike my experience with most snacks (ahem, SunChips), by the time I’d gotten to the bottom of the bag, I truly felt I’d had enough. And I don’t think I’ll be craving more anytime soon…. Though, if I change my mind, these “limited edition” goodies might still be on shelves next summer.

Comments (2)

  • J. Marcus says:

    While I haven’t had these yet (so I’m actually further behind than you, Lauren), the experience seems to remind me of a few years back when Almond Joy decided to go all “Pina Colada” flavored for a while.

    I will confess that the flavor wasn’t all THAT bad, but when you were done, you didn’t want to go back to that well for quite a while.

    I’m disappointed that these “Limited Edition” goodies have stuck around while others truly became “Limited”. Most notably, the Hershey Thingamajig. *sigh*

  • [...] did such an EXCELLENT job reviewing the Coconut M&M’s that I just had to try them myself.  Mercifully, a friend of mine tracked them down for me to [...]

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